Mack Fans Can Display Their ‘Born Ready’ Spirit with Free Tattoos at the Mid-America Trucking Show

GREENSBORO, NC (March 19, 2014) – Anyone can show their approval of a company with a “like” on social media or by wearing a T-shirt with a logo. But for years, some fans of Mack Trucks have insisted on a much more personal commitment. That’s why Mack is offering free tattoos to attendees at next week’s 2014 Mid-America Trucking Show in the Mack booth (no. 30245 at the Kentucky Expo Center).

Miami Ink tattoo artists Ami James and Chris Garver will tattoo the new Mack® Bulldog logo or the American Flag on Friday, March 28, and Saturday, March 29, during the show.

“What bolder way to demonstrate passion, to make an unmistakable statement about dedication, than with a tattoo?” said John Walsh, Mack vice president of marketing. “We’re bringing in two of the best artists around with Ami and Chris from Miami Ink. We continue to be amazed by the number of people who have Mack tattoos. It reminds us how special this brand is, how the fundamentally American values that have always guided us – hard work, loyalty, reliability, accountability – still resonate today.”

Only a limited number of attendees will receive the free tattoos as spots are limited. To pre-register for a chance to win a free Bulldog or American Flag tattoo, please visit www.facebook.com/MackBulldog. Attendees at the show can also visit the Mack booth at 1 p.m. Thursday to register.

Miami Ink is a reality TV show on TLC that follows four friends and competitive rivals at Love Hate Tattoo, a tattoo shop in Miami Beach, Fla. The show premiered in 2005. Each episode features several customers explaining their motivations for choosing their tattoos.

Dedicated to quality, reliability, and total customer satisfaction, Mack Trucks, Inc. has provided its customers with innovative transportation solutions for more than a century. Today, Mack is one of North America’s largest producers of heavy-duty trucks and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks and diesel engines sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality and ISO 14001 standard for environmental management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations’ public information campaign aimed at enhancing the safety of our nation’s roadways.

Mack Trucks, Inc. is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 110,000 people, has production facilities in 19 countries and sells its products in more than 190 markets. In 2013, the Volvo Group’s sales amounted to $41.5 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo shares are listed on OMX Nordic Exchange Stockholm and are traded OTC in the U.S.

SOURCE: Mack Trucks