New Mack Sign Shows Bold New Face to the Public

GREENSBORO, NC (March 5, 2014) –Mack Trucks unveiled a new sign featuring its bold new brand identity Tuesday at Mack Trucks World Headquarters in Greensboro. Developed by Allen Industries in Greensboro, the sign features a sleeker, more modern logo with the iconic Mack Bulldog symbol poised confidently above the Mack word mark. The refreshed design serves as an expression of Mack’s present-day, forward-thinking approach to the heavy-duty truck industry and customer. Mack Trucks relaunched its brand during the global 2014 CONEXPO-CON/AGG construction trade show event this week in Las Vegas.

Dedicated to quality, reliability, and total customer satisfaction, Mack Trucks, Inc. has provided its customers with innovative transportation solutions for more than a century. Today, Mack is one of North America’s largest producers of heavy-duty trucks and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks and diesel engines sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality and ISO 14001 standard for environmental management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations’ public information campaign aimed at enhancing the safety of our nation’s roadways.

Mack Trucks, Inc. is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 110,000 people, has production facilities in 19 countries and sells its products in more than 190 markets. In 2013, the Volvo Group’s sales amounted to $41.5 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo shares are listed on OMX Nordic Exchange Stockholm and are traded OTC in the U.S.

SOURCE: Mack Trucks