Legends Furniture introduces a more feminine, transitional, and softer style aesthetic this Market with three new collections from Stephanie Lena, recently tapped as Director of Merchandising and Product Development to create a fresh new look for the company. A veteran designer, whose career includes designing for HGTV Home Furniture, aspenhome, and most recently Somerton Dwelling, Lena’s new Legends collections appeal to a specific type of consumer by focusing on their aspirations and style preferences and feature dining, bedroom, entertainment and accent pieces.
“These fresh styles resonate with today’s consumers,” said Tim Donk, Director of Marketing and Business Development for Legends. “The new collections inspire them with the confidence to build a room or to mix and match, depending on how they choose to live. We’re giving them ‘permission to play.’ We’re showing our retail partners an exciting new side of Legends, and hope to attract customers who might not have noticed us before or had pigeonholed us as an entertainment resource.”
The three collections include, “South Loop” a transitional collection with rich walnut wood tones, integrating soft shapes and traditional elements into accessible elegance. “Crosby Street” is the most contemporary of the three, distinguished by a matte finish, straight lines and asymmetric angles. “Hideaway” is a casual, rustic collection featuring dry finishes, distressing, and planking. “My inspiration for Hideaway was to provide a haven for a harried Mom who wants to occasionally run away to her bedroom to escape the stresses of daily family life,” said Lena. “These collections are about self-expression and finding comfort and sanctuary in your home, at any stage of your life.”
South Loop, Crosby Street, and Hideaway will be unveiled in Legends Furniture’s new showroom in space C-601 in the Commerce Building of the International Home Furnishings Center.
ABOUT LEGENDS FURNITURE
A recognized leader in the entertainment category since 1990, Legends Furniture has expanded its offerings throughout the years to include made in USA products and imports in a range of categories and styles. Legends Furniture is sold through a large and growing base of retail partners across the nation. The company’s headquarters in Tolleson, AZ includes a manufacturing and warehouse facility with additional warehouses in North Carolina and Vietnam. Legends Furniture has a new showroom in C-601 in High Point, NC and in A646 in Las Vegas, NV.
SOURCE: Legends Furniture