Portland, Ore., Feb. 2, 2018 — Fetch Eyewear, established by philanthropist and founder of Ann Sacks Tile & Stone, Ann Sacks, will introduce a line of industry-changing frame technology, in partnership with Virginia based technology company Klix Frames. Together they will be demonstrating two new breakthrough products at the Vision Expo East: Collection by Fetch and Fetch Find.
Launching this month, Collection is a patented interlocking frame system that allows consumers to easily and discreetly change prescription lenses between multiple colors of the same frame. With Collection, consumers purchasing a prescription can select from up to three additional colors of the same frame at $150 per additional frame. With 8 styles and 4-5 colors per style, Collection will be available online, at the Fetch Eyewear store, and at select optical retailers and opticians.
“I designed Collection in response to consumer frustration that the cost of lenses often meant wearing the same glasses for years,” says Ann Sacks, founder and owner of Fetch Eyewear. “With this technology, we are able to offer customers more fun and more fashion.”
Ann Sacks founded Fetch Eyewear in 2004, becoming one of the first optical quality affordable eyewear businesses in the country. Leveraging her background in design, Sacks personally creates each frame sold by Fetch with the same dedication to quality she brought to her other ventures, Ann Sacks Tile and Stone, and Design and Direct Source. The Collection line will start at $150 MSRP.
In addition to Collection, Sacks and Klix Frames will launch a second technology through Fetch Eyewear in early 2018. Fetch Find is the world’s only eyewear embedded with a bluetooth tracking device. Using Find, a customer can determine how far he will be separated from his glasses before receiving a mobile alert and can also track their last known location. Fetch Find will start at $185 MSRP.
“When I started in the tile industry I felt that there was an unmet demand for colorful and custom tiles.” says Sacks. “With Fetch, my goal is similar; to change the status quo. My hope is that Collection and Find will improve the way we experience eyewear and we are working with our optical and boutique partners to make that a reality.”
Many styles launched in 2018 will include both Find and Collection. To support the rollout of these innovations, Fetch is seeking to hire qualified independent optical representatives.
Fetch donates 100 percent of profits to charity with an emphasis on animal welfare projects. Fetch donates the majority of its profits to Pixie Project, the Sacks family animal shelter and low-income veterinary clinic run by daughter Amy Sacks. In fall 2017, Fetch was honored to join the steering committee for the Paul Newman Foundation as part of a very small group of businesses that donate 100 percent of profits to charitable organizations. Fetch donates all profits through the Ann and Robert Sacks Philanthropic Fund.
To learn more about Fetch Eyewear, visit https://www.fetcheyewear.com/. Fetch will also be exhibiting at Vision Expo East at the Javits Center in New York this March, where the team will be demonstrating both Collection and Find.
SOURCE: Ann Sacks